The CEO of a hardware company calls in his top ad man and tells him, “We need a new TV spot for our H&X Nails line.”
A week later, the ad man comes back with a DVD and pops it into the DVD Player in the CEO’s office. The commercial starts and the CEO sees Jesus being nailed to the cross while a voice over says, “H&Xnails: they get the job done.” The CEO is irritated and says, “That is completely unacceptable! We are NOT using that!”
A week passes, and the ad man returns with another DVD. The new tape shows Jesus hanging on the cross in the background, and in the foreground a centurion turns to the camera and says, “H&X nails: they hold anything!” The CEO is furious and yells, “JESUS IS NOT GETTING NAILED TO THE CROSS WITH B&Q NAILS, PERIOD!”
Another week goes by, and the ad man comes back with a third DVD. This time Jesus sprints down the street with a group of centurions in pursuit. As he passes the camera one of the centurions turns and says, “We should have used H&X nails!”
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